Monday, October 17, 2011

Credit-Card Issuers Vie for Risky Business—Subprime Borrowers

Credit-card issuers, looking for ways to expand their business amid stiff competition, are knocking on familiar if potentially troublesome doors: those of subprime borrowers.

Banks issued 5.4 million new credit cards to borrowers with less-than-pristine credit through June. That's up 64% from a year earlier, according to recent data from credit bureau Equifax, which defines a subprime borrower as having an origination risk score—a proprietary measure—of less than 660.

While the number of subprime cards issued this year pales next to the 14.7 million that banks issued in the first half of 2007, their growth outpaced the 27% year-over-year increase in total credit cards issued through June of this year.

Read full story

Credit Cards for Bad Credit