Steve Jobs transformed the
credit card industry. That's my argument, and I'm going to stick with it. True, if you look hard enough, and judging from all of the tweets, Facebook status updates, trade magazine articles, newspaper stories and television pieces in the last 48 hours, you could probably reasonably make the argument that the late founder of Apple had a profound effect on tube socks and dental hygiene.
Luckily, I don't have to flex my creative muscles too hard to think about how Steve Jobs changed credit cards. While the inventor's relationship to the plastic in our wallet isn't as obvious as how he changed computers, telephones and music, it really isn't as far a leap as you'd think to get from Apple to American Express.
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